
Growth-stage companies between 20–100 people sit in an awkward operational middle ground: too big for informalcoordination, too small for enterprise processes.
Leadership is still expected tohave a pulse on everything, but the mechanisms that worked at 15 people havealready broken down. The problem isn't effort, it's that visibility doesn'tscale automatically with a headcount.
"We were at 35 people, and our CEO still had to be in every conversation to know what was happening."
A B2B SaaS company, Series A, grew from 20 to 50 people over 18 months. Threeproduct squads, two sales regions, one stretched leadership team.
Give the CEO and VPs real-time operational awareness without creating areporting bureaucracy that slows everyone down.
Leadership stopped relying on meetings for awareness. Blockers surfaced inhours, not weeks. Managers stopped using Friday afternoon for reporting andinstead used to the time to make operation-critical decisions.
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